As the days grow shorter and nights grow colder, at Russell Athletic one thought warms our hearts — college basketball is back in full swing. While the holidays are great, for us, college basketball is the season to be cheery.
At Russell Athletic, we’re not just an athletic apparel brand, we’re also full-fledged, can’t-get-enough, tuned-in-24/7 sports fanatics. We love sports — the skill, athleticism and most importantly the teamwork. And no sport exemplifies those qualities like college basketball.
In basketball, unlike most other college sports, the team with the best players doesn’t always win. The “best team” does. And what defines the best team isn’t the athleticism of its players. It doesn’t matter how big or fast they are, or how highly recruited. It doesn’t matter how many of them are going on to the NBA. What matters is how well they play as a team on any given night. One team may have all the advantages on paper, but those advantages can be quickly erased by a smaller, slower team that knows how to play together.
That’s why the term “Cinderella Story” is fittingly applied to college basketball. It’s the one sport where underdogs truly stand a chance. All it takes is one good shooting night. And while the madness of March may be a long time away, November offers plenty of crazy excitement to keep you entertained.
College basketball can also serve as motivation. After watching a few games you may be inspired to test your hoop skills. We say “go for it.” Gear up in Russell Athletic sports apparel, head down to your local court and call next.
Playing basketball a few nights a week can be a great way to stay in shape. Mostly because it’s fun. By focusing on the comradely and competition it’s easy to forget your working out. However, if you want to win, we can offer you one important piece of advice — make sure you pick the “best team.”